This Is Not A Ranch

This is not a ranch.  Why make that declaration?  Because finding homes mislabeled in our MLS system is a problem.  Someone searching for a beautiful Arts and Crafts Bungalow would never find this home. The seller is missing good buyers and the value of the home is not being marketed to the right audience.  It is critical that agents sharpen their architectural vocabulary and knowledge.  A gorgeous Colonial Revival is not a Center Entrance colonial just because the door is in the center of the house.
Read More »

By Linda O'Koniewski and Alison Socha

Approaching every real estate transaction like a chess game ensures that every move, every statement, every representation is meaningful.  Like a good chess game, each move builds upon the next to capture the king, or for our purposes, to close a deal.  Our clients pay us handsomely and trust that we will not only do what we say we will do, and follow up in their best interests to every inquiry, and market the home in the best light, but also that every word that comes out of our mouth, and every piece of advice we give, is thoughtful and strategic.

Read More »